The new international fair for art and design, Art Salon Zürich 2022, will open its doors for the first time this September. The fair is a lively, creative, and cosmopolitan art event that combines physical and digital formats, championing a "glocal" approach focused on the art scene both in Zürich and the city's greater metropolitan area.

Designed as a boutique fair for an art-loving audience, the fair aims to become a recurring annual event, something Zürich lacked in the previous years. Focusing on both local and international scenes, the fair will respond to the needs of those involved in the fine arts and design not just in the city but all over Switzerland. While focusing on the diverse public, Art Salon Zürich will also appeal to younger generations of art lovers and collectors.

In addition to the physical fair focusing on modern and contemporary art, Art Salon Zürich will also have a parallel digital format that will target the audience that cannot travel to Zürich in person. In addition, the platform will promote dialog with art market players that will continue after the physical event is over, turning Art Salon Zürich into an important year-round platform as well.